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Market Your Store, Make More Money! There
are lots of reasons why advertising is important to your
business, but in the apparel business, it comes down to
a couple of things:
- To convince potential customers that you have
more to offer than the big chain retailers.
- To build a strong image of your store.
- In short, you need to create the desire to come
into your store instead of the big name
competition's. If your ideal customer never strolls
past your store, you'll hope that he or she will see
your ad in the newspaper or from a mailing.
Look at advertising, not as a business expense, but
as a way of building sales. Whatever media you decide
will work best in your community, your advertising
campaign should be well planned, distinctive and
consistent with your store image. Advertising informs your customers about the merchandise
you carry and your store's special events, services and
sales. Your advertising should be simple,
straightforward, informative and eye catching. |
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You'll have to decide the most effective way to
advertise your store by taking a good look at your
business and at your potential customers. In doing so,
you might want to think about the following questions:
How is my store different from the competition's?
 What kind of store image do I want to advertise?(
trendy, casual, tailored, chic)
What customer services do I offer?( Free onsite
tailoring, special orders, etc.)
Who are my customers
What are my customers tastes?
Why do my present customers buy from me?( convenience,
the only store in town that sell this type of clothing)To get working capital to advertise and make more sales,
call Fundswired today @ 877-600-FUND(3863) to get a
no-cost application, or complete the form above and one
of our specialist will contact you with information. |
